call me naive, but i don't buy it.
Advertising isn't really snake oil, especially if you've got unlimited personal data.
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advertising works. there is surprisingly little evidence that _targeted_ advertising performs better than plain old untargeted advertising.
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Hmm. It's a lot easier to test your advertising immediately though. Making it more effective, if you do it well.
End of conversation
New conversation -
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I wasn't talking about advertising in general. I'm talking about CA's specific methodology, to the exten that anyone knows what it is.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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