Yep, it may not be high precision but unless it becomes utterly misleading, it's better than nothing.
But the alternative is NOT nothing. It is actually researching individual trends.
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True, but both is better, no? Get trends as well as a vague sense of scale.
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Misleading black box Gizmos that lead normally sane people to make totally illogical conclusions? Nope. Worse than useless.
End of conversation
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