A reminder: hoaxes sent via private messaging is older than email itself. If it is a "crisis" it has been a very long one.https://twitter.com/sheeraf/status/822154326055366656 …
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What you seem, instead, to show is that India has a well-established culture of hoaxes, meaning participates are quite "literate."
secondly, I think there is a big difference between clickbait and fake news. So yes, there is ground to stand on.
"Yes, my company's similar profit model is different because" is not actually persuasive.
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