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emptywheel's profile
emptywheel
emptywheel
emptywheel
@emptywheel

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emptywheel

@emptywheel

Abundant tweets about civil liberties & national security. "Has a longer memory than an elephant & keeps more records than Jim Comey.” Legendary potty mouth.

Grand Rapids, MI
emptywheel.net
Joined August 2008

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    1. Judd Legum‏Verified account @JuddLegum 11 Nov 2016
      Replying to @JuddLegum

      4. To understand why, you have to know how these ads are created. First, people take a poll.

      2 replies 22 retweets 68 likes
    2. Judd Legum‏Verified account @JuddLegum 11 Nov 2016
      Replying to @JuddLegum

      5. This poll includes a bunch of messages -- either positive about the candidate or negative about their opponent.

      1 reply 22 retweets 64 likes
    3. Judd Legum‏Verified account @JuddLegum 11 Nov 2016
      Replying to @JuddLegum

      6. Then the pollster asks if the message makes you more or less likely to vote for the candidate.

      4 replies 20 retweets 57 likes
    4. Judd Legum‏Verified account @JuddLegum 11 Nov 2016
      Replying to @JuddLegum

      7. The messages that "moves the electorate" the most end up in ads. There are a few problems with this approach

      2 replies 21 retweets 58 likes
    5. Judd Legum‏Verified account @JuddLegum 11 Nov 2016
      Replying to @JuddLegum

      8. First, the way poll respondents are receiving this info doesn't match real life. People don't receive info in a vacuum.

      3 replies 21 retweets 72 likes
    6. Judd Legum‏Verified account @JuddLegum 11 Nov 2016
      Replying to @JuddLegum

      9. The "movement" is an illusion.

      3 replies 19 retweets 74 likes
    7. Judd Legum‏Verified account @JuddLegum 11 Nov 2016
      Replying to @JuddLegum

      10. Second, the process of poll-testing messages robs them of genuine emotional content.

      1 reply 23 retweets 74 likes
    8. Judd Legum‏Verified account @JuddLegum 11 Nov 2016
      Replying to @JuddLegum

      11. Candidates end up with messages that poll well rather than those they believe.

      3 replies 24 retweets 81 likes
    9. Judd Legum‏Verified account @JuddLegum 11 Nov 2016
      Replying to @JuddLegum

      12. I think it's quite possible that these ads just don't work anymore -- or are at least much less effective. Times change.

      9 replies 23 retweets 90 likes
    10. Judd Legum‏Verified account @JuddLegum 11 Nov 2016
      Replying to @JuddLegum

      13. Trump didn't spend that much on ads and didn't poll test his messages. He presented raw, emotional content based on how he was feeling.

      16 replies 34 retweets 91 likes
      emptywheel‏ @emptywheel 11 Nov 2016
      Replying to @JuddLegum

      Trump's last ad was very good tho. And it would have contributed a lot to low-info voters flipping at least minute.

      5:14 PM - 11 Nov 2016
      • 2 Likes
      • Codex Mendoza ⏳🌹⌛️
      3 replies 0 retweets 2 likes
        1. Judd Legum‏Verified account @JuddLegum 11 Nov 2016
          Replying to @emptywheel

          possibly. I'm not saying never do an ad. But they really are central to traditional campaigns. Both the ads themselves

          0 replies 0 retweets 2 likes
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        1. Judd Legum‏Verified account @JuddLegum 11 Nov 2016
          Replying to @emptywheel

          and raising funds for them

          0 replies 0 retweets 1 like
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        1. TinyFrighteningWoman‏ @Baba_Lilith 11 Nov 2016
          Replying to @emptywheel @JuddLegum

          Plus Comey, plus the popularity of reality tv. New landscape completely.

          0 replies 1 retweet 3 likes
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