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  1. John Gapper ‏@johngapper 6 Oct 2013

    @emilybell @arusbridger @kenauletta @carr2n yes, it would go nicely alongside the chart of the accumulated financial losses

    0 retweets 1 favorite
  2. emily bell ‏@emilybell 6 Oct 2013

    @johngapper @arusbridger @kenauletta @carr2n ....and the major stories which change national/international institutions and discourse?

    1 retweet 2 favorites
  3. John Gapper ‏@johngapper 6 Oct 2013

    @emilybell @arusbridger @kenauletta @carr2n well, the end of the story ain't been written, so we'll see whether it was a sound investment

    0 retweets 0 favorites
  4. emily bell ‏@emilybell 6 Oct 2013

    .@johngapper interesting cost benefit analysis. As @dicktofel talked about the cost of the Tylenol story being $750k. How do you value it?

    1 retweet 2 favorites
  5. John Gapper ‏@johngapper 6 Oct 2013

    @emilybell If Guardian pulls out of its financial nosedive before the trust goes bust, fine. If not, there won't be a long-term.

    3 retweets 0 favorites
  6. emily bell ‏@emilybell 6 Oct 2013

    .@johngapper that is just basic maths of sustainability. But it doesn't answer my question. Is 'return on investment' only monetary?

    0 retweets 2 favorites
  7. John Gapper ‏@johngapper 6 Oct 2013

    @emilybell no, but if the Grauniad goes bust, its social purpose dies too.

    0 retweets 1 favorite
  8. emily bell ‏@emilybell 6 Oct 2013

    . @johngapper but you also want to decouple an extraordinary 20 plus years of editorial achievement from its business model. Not possible

    1 retweet 4 favorites
  9. John Gapper ‏@johngapper 6 Oct 2013

    @emilybell As I say, if it pulls out of the nosedive, fine. If not, history will judge that it was a terminal blunder.

    0 retweets 1 favorite
  10. Felix Salmon ‏@felixsalmon 6 Oct 2013

    @johngapper @emilybell Terminal isn't necessarily bad: the Observer should be shut down, for starters. That would help hugely.

    1 retweet 1 favorite
    emily bellVerified account ‏@emilybell 6 Oct 2013

    @felixsalmon @johngapper my point is this: is the @guardian investment 'worth it'? You cannot answer that in ROI terms.

    0 retweets 2 favorites
    • Favorites 2
    • Saleem Khan
    9:31 AM - 6 Oct 2013
    1. Mathew Ingram ‏@mathewi 6 Oct 2013

      @emilybell @johngapper: so the question is how does that societal benefit get translated into financial benefit for the Guardian?

      0 retweets 2 favorites
    2. Benedict Evans ‏@BenedictEvans 6 Oct 2013

      @emilybell @felixsalmon @johngapper it's hard to escape a sense that the Guardian spends a lot of money to no purpose. Simple profligacy.

      0 retweets 0 favorites
    3. emily bell ‏@emilybell 6 Oct 2013

      @BenedictEvans @felixsalmon @johngapper well until you look at the books you cannot possibly make that judgment AND define 'to no purpose'

      0 retweets 0 favorites
    4. Horatio Mortimer ‏@HoratioMortimer 6 Oct 2013

      @BenedictEvans @emilybell @felixsalmon @johngapper do you mean that the only valid purpose is financial return?

      0 retweets 0 favorites
    5. Benedict Evans ‏@BenedictEvans 6 Oct 2013

      @emilybell @felixsalmon @johngapper I have. At some length. They are public, you know.

      0 retweets 0 favorites
    6. Benedict Evans ‏@BenedictEvans 6 Oct 2013

      @emilybell @felixsalmon @johngapper everything The Guardian does is gold-plated. Very little management engagement with costs.

      0 retweets 1 favorite
    7. Benedict Evans ‏@BenedictEvans 6 Oct 2013

      @HoratioMortimer 'not going out of business' is an objective

      0 retweets 0 favorites
    8. Horatio Mortimer ‏@HoratioMortimer 6 Oct 2013

      @BenedictEvans not on its own it isn’t. Haven’t you noticed that news doesn’t make a profit without subsidy of some sort.

      0 retweets 0 favorites
    9. Benedict Evans ‏@BenedictEvans 6 Oct 2013

      @HoratioMortimer not always true. And a dangerous position.

      0 retweets 0 favorites

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