@emilybell @arusbridger @kenauletta @carr2n yes, it would go nicely alongside the chart of the accumulated financial losses
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@johngapper@arusbridger@kenauletta@carr2n ....and the major stories which change national/international institutions and discourse? -
@emilybell@arusbridger@kenauletta@carr2n well, the end of the story ain't been written, so we'll see whether it was a sound investment -
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@johngapper interesting cost benefit analysis. As@dicktofel talked about the cost of the Tylenol story being $750k. How do you value it? -
@emilybell If Guardian pulls out of its financial nosedive before the trust goes bust, fine. If not, there won't be a long-term. -
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@johngapper that is just basic maths of sustainability. But it doesn't answer my question. Is 'return on investment' only monetary? -
@emilybell no, but if the Grauniad goes bust, its social purpose dies too. -
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@johngapper but you also want to decouple an extraordinary 20 plus years of editorial achievement from its business model. Not possible -
@emilybell As I say, if it pulls out of the nosedive, fine. If not, history will judge that it was a terminal blunder. -
@johngapper@emilybell Terminal isn't necessarily bad: the Observer should be shut down, for starters. That would help hugely.
@felixsalmon @johngapper my point is this: is the @guardian investment 'worth it'? You cannot answer that in ROI terms.
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@emilybell@johngapper: so the question is how does that societal benefit get translated into financial benefit for the Guardian? -
@emilybell@felixsalmon@johngapper it's hard to escape a sense that the Guardian spends a lot of money to no purpose. Simple profligacy. -
@BenedictEvans@felixsalmon@johngapper well until you look at the books you cannot possibly make that judgment AND define 'to no purpose' -
@BenedictEvans@emilybell@felixsalmon@johngapper do you mean that the only valid purpose is financial return? -
@emilybell@felixsalmon@johngapper I have. At some length. They are public, you know. -
@emilybell@felixsalmon@johngapper everything The Guardian does is gold-plated. Very little management engagement with costs. -
@HoratioMortimer 'not going out of business' is an objective -
@BenedictEvans not on its own it isn’t. Haven’t you noticed that news doesn’t make a profit without subsidy of some sort. -
@HoratioMortimer not always true. And a dangerous position.
John Gapper
emily bell
Felix Salmon
Mathew Ingram
Benedict Evans
Horatio Mortimer