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  1. alan rusbridger ‏@arusbridger 6 Oct 2013

    Both @kenauletta @carr2n praise the Guardian - but David C says now is the moment to start charging http://www.youtube.com/watch?v=z548cR7C4Is&app=desktop …

    View media Hide media 12 retweets 15 favorites
  2. emily bell ‏@emilybell 6 Oct 2013

    @arusbridger @kenauletta @carr2n there should be a timeline of quotes of people saying 'now is the time to charge' ..going back to 2002

    7 retweets 6 favorites
  3. John Gapper ‏@johngapper 6 Oct 2013

    @emilybell @arusbridger @kenauletta @carr2n yes, it would go nicely alongside the chart of the accumulated financial losses

    0 retweets 1 favorite
  4. emily bell ‏@emilybell 6 Oct 2013

    @johngapper @arusbridger @kenauletta @carr2n ....and the major stories which change national/international institutions and discourse?

    1 retweet 2 favorites
  5. John Gapper ‏@johngapper 6 Oct 2013

    @emilybell @arusbridger @kenauletta @carr2n well, the end of the story ain't been written, so we'll see whether it was a sound investment

    0 retweets 0 favorites
  6. emily bell ‏@emilybell 6 Oct 2013

    .@johngapper interesting cost benefit analysis. As @dicktofel talked about the cost of the Tylenol story being $750k. How do you value it?

    1 retweet 2 favorites
  7. John Gapper ‏@johngapper 6 Oct 2013

    @emilybell If Guardian pulls out of its financial nosedive before the trust goes bust, fine. If not, there won't be a long-term.

    3 retweets 0 favorites
  8. emily bell ‏@emilybell 6 Oct 2013

    .@johngapper that is just basic maths of sustainability. But it doesn't answer my question. Is 'return on investment' only monetary?

    0 retweets 2 favorites
  9. John Gapper ‏@johngapper 6 Oct 2013

    @emilybell no, but if the Grauniad goes bust, its social purpose dies too.

    0 retweets 1 favorite
    emily bellVerified account ‏@emilybell 6 Oct 2013

    . @johngapper but you also want to decouple an extraordinary 20 plus years of editorial achievement from its business model. Not possible

    1 retweet 4 favorites
    • Retweet 1
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    • NYTFridge Dan Zimmerman Sam Bailey Horatio Mortimer
    9:22 AM - 6 Oct 2013
    1. John Gapper ‏@johngapper 6 Oct 2013

      @emilybell As I say, if it pulls out of the nosedive, fine. If not, history will judge that it was a terminal blunder.

      0 retweets 1 favorite
    2. Megan Murphy ‏@meganmurp 6 Oct 2013

      @emilybell @johngapper why not a Spotify-style model based on a revenue-share across top "quality" newspapers?

      0 retweets 0 favorites
    3. emily bell ‏@emilybell 6 Oct 2013

      @meganmurp @johngapper Because there is no such thing as 'the press' addressing 'the public' ...

      0 retweets 0 favorites
    4. Felix Salmon ‏@felixsalmon 6 Oct 2013

      @johngapper @emilybell Terminal isn't necessarily bad: the Observer should be shut down, for starters. That would help hugely.

      1 retweet 1 favorite
    5. Megan Murphy ‏@meganmurp 6 Oct 2013

      @emilybell @johngapper has any established newspaper conceded that? :)

      0 retweets 0 favorites
    6. emily bell ‏@emilybell 6 Oct 2013

      @felixsalmon @johngapper my point is this: is the @guardian investment 'worth it'? You cannot answer that in ROI terms.

      0 retweets 2 favorites
    7. Mathew Ingram ‏@mathewi 6 Oct 2013

      @emilybell @johngapper: so the question is how does that societal benefit get translated into financial benefit for the Guardian?

      0 retweets 2 favorites
    8. Benedict Evans ‏@BenedictEvans 6 Oct 2013

      @felixsalmon @johngapper @emilybell is it better to have lots of stories now and no Guardian tomorrow, or fewer stories and a lasting paper?

      0 retweets 0 favorites
    9. Benedict Evans ‏@BenedictEvans 6 Oct 2013

      @emilybell @felixsalmon @johngapper it's hard to escape a sense that the Guardian spends a lot of money to no purpose. Simple profligacy.

      0 retweets 0 favorites
    10. emily bell ‏@emilybell 6 Oct 2013

      @BenedictEvans @felixsalmon @johngapper this ENTIRELY depends on that critical question 'what are the stories?'. And it is NOT going bust.

      0 retweets 0 favorites

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