Rebecca Jones ‏@Pinkiejones 6 Oct 2013

@emilybell they also seem very 'exclusive' and aren't easy to share. Not something I like in a newspaper.

Tom Gara ‏@tomgara 6 Oct 2013

@emilybell How is charging for the thing you produce is a short term strategy? It's the oldest and most proven strategy in business history.

emily bell ‏@emilybell 6 Oct 2013

@tomgara the mechanism not the principle. People bang on about guardian needing a 'paywall' when it already charges for digital products

Tom Gara ‏@tomgara 6 Oct 2013

@emilybell ah right.

Rasmus Kleis Nielsen ‏@rasmus_kleis 6 Oct 2013

@emilybell why short term? And pay shorter than what? News as loss-leader, public/philanthrophic support, or ad-support or something else?

emily bell ‏@emilybell 6 Oct 2013

@rasmus_kleis paywalls. The mechanism is inevitably short term because it is implemented across a news format (pages/articles) which evolve

Laura Rohde ‏@lrohde 6 Oct 2013

@jeffjarvis @tomgara also think us Yanks don't know about the Scott Trust. Agree with @emilybell that's an important part of the equation.

Laura Rohde ‏@lrohde 6 Oct 2013

@jeffjarvis @tomgara @emilybell ... for The @guardian specifically, that is.

Rasmus Kleis Nielsen ‏@rasmus_kleis 6 Oct 2013

@emilybell ok, paywalls are short term arrangements, as news agents, subscriptions etc are finite(sometimes decades-long)parts of pay models

emily bell ‏@emilybell 6 Oct 2013

@rasmus_kleis would agree with that.

dean starkman ‏@deanstarkman 6 Oct 2013

@emilybell I'm curious about this, Emily. Which products? Or is there a link you can share about the Guardian's strategy?

David Folkenflik ‏@davidfolkenflik 6 Oct 2013

@emilybell in the long run, we're all dead.

John Paton ‏@jxpaton 6 Oct 2013

@emilybell IMHO, they are not a strategy just a short term tactic.

emily bell ‏@emilybell 6 Oct 2013

. @jxpaton you are right - they should be, but think in some cases the tactics are given strategic status.

emily bell ‏@emilybell 6 Oct 2013

@deanstarkman we were first news org in UK to have paid iPhone app (I think) There is also a tablet paid app

John Paton ‏@jxpaton 6 Oct 2013

@emilybell My fear is the industry takes the short term paywall money and stands down on true digital innovation.

dean starkman ‏@deanstarkman 6 Oct 2013

Didn't know that. Thanks! RT @emilybell we were first news org in UK to have paid iPhone app (I think) There is also a tablet paid app

erickuhn19 ‏@erickuhn19 6 Oct 2013

@emilybell What's the long game for content providers?

Gavin Sheridan ‏@gavinsblog 6 Oct 2013

@jxpaton @emilybell agree 100%. Thus far almost all of the focus on the future has been on outputs. Not the work of journalism itself.