Raju Narisetti ‏@raju 6 Oct 2013

And didn't @emilybell: @arusbridger @kenauletta @carr2n there should be a timeline of quotes of people saying 'now is the time to charge'

Luca Sofri ‏@lucasofri 6 Oct 2013

@emilybell @jeffjarvis @arusbridger @kenauletta @carr2n B.C.

John Gapper ‏@johngapper 6 Oct 2013

@emilybell @arusbridger @kenauletta @carr2n yes, it would go nicely alongside the chart of the accumulated financial losses

emily bell ‏@emilybell 6 Oct 2013

@johngapper @arusbridger @kenauletta @carr2n ....and the major stories which change national/international institutions and discourse?

John Gapper ‏@johngapper 6 Oct 2013

@emilybell @arusbridger @kenauletta @carr2n well, the end of the story ain't been written, so we'll see whether it was a sound investment

emily bell ‏@emilybell 6 Oct 2013

@johngapper @arusbridger @kenauletta @carr2n this is true of so many news institutions, not many have institutional longevity as core aim.

emily bell ‏@emilybell 6 Oct 2013

.@johngapper interesting cost benefit analysis. As @dicktofel talked about the cost of the Tylenol story being $750k. How do you value it?

emily bell ‏@emilybell 6 Oct 2013

.@johngapper so..what would you consider a reasonable cost for the Guardian's journalistic achievement and the impact they might have?

Jerry Weinstein ‏@tummler10 6 Oct 2013

@emilybell @mathewi @johngapper @dicktofel

rob manuel ‏@robmanuel 6 Oct 2013

@emilybell feels to me that if I can't read for you free online, you're not part of any national conversation. Fine if you don't want to be.

John Gapper ‏@johngapper 6 Oct 2013

@emilybell If Guardian pulls out of its financial nosedive before the trust goes bust, fine. If not, there won't be a long-term.

emily bell ‏@emilybell 6 Oct 2013

.@johngapper that is just basic maths of sustainability. But it doesn't answer my question. Is 'return on investment' only monetary?

John Gapper ‏@johngapper 6 Oct 2013

@emilybell no, but if the Grauniad goes bust, its social purpose dies too.

Tim Brooks ‏@timbrooks100 6 Oct 2013

@emilybell return on investment can be non-financial: but only in the not-for-profit sector. Sadly the G lives in the for-profit world

Horatio Mortimer ‏@HoratioMortimer 6 Oct 2013

@johngapper @emilybell it’s the trust not the guardian that goes bust. The guardian will be sold to someone for their own ‘social purpose'

emily bell ‏@emilybell 6 Oct 2013

. @johngapper but you also want to decouple an extraordinary 20 plus years of editorial achievement from its business model. Not possible

John Gapper ‏@johngapper 6 Oct 2013

@emilybell As I say, if it pulls out of the nosedive, fine. If not, history will judge that it was a terminal blunder.

Megan Murphy ‏@meganmurp 6 Oct 2013

@emilybell @johngapper why not a Spotify-style model based on a revenue-share across top "quality" newspapers?