2/ First there is not formal format. Second, both adresses the context, the problem to solve, how to solve it. Third, both explicitly calls out what to avoid solving.
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1/ There is something about how @basecamp uses The Pitch (https://basecamp.com/shapeup/1.5-chapter-06 …) that resonates with me on how @googledevs uses Design Docshttps://www.industrialempathy.com/posts/design-docs-at-google/ …
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3/ The most important point though, is that i both forces the writer to do actual work, before larger investments are made and it's a tool for collaboration and feedback.
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