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We need to put moral issues in the right framework and context. Otherwise we end up blaming blaming blaming individuals for systemic problems. Doing this isn't good for organizing workers because it gives people a warped perspective of the real struggle which is a system issue.
Often change happens when one person says, "this isn't right." There's a quote I love: "Courage calls to courage everywhere." But this isn't about "those of us with morals" banding together. No. This is about a movement for ALL OF US.
Most people have been so beaten down by our society that being part of enacting real change is outside their imagination. Most feel powerless even when, as tech workers do, we have real power. So how do we help expand their imagination?
I've found the most effective way to do this is by *inviting* people in, helping them confront the choices in front of them. Showing them real possibility that things could be different. This requires a lot of deep listening, love, compassion, humor, flexibility. Not shame.
Shame might work for a limited amount of people, or in certain time periods. But it doesn't work well for inspiring a movement. And what we need is a movement. People are drawn to courage, community, laughter, support for feelings and being their full selves, fun!
I'll end, but first... thank you for putting out your thinking, @monteiro. There were many good ideas for me to grapple with. And writing this thread helped me clarify my own thinking.
Onwards. 
/end
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