When we started our efforts at Amazon (the beginning of what would become @AMZNforClimate), there were about 5 of us that met in my living room. Then 16 of us co-filed the climate shareholder resolution in early Dec 2018 finally getting to 28 by Dec, 20th, the filing deadline...
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We saw our internal list of supporters double literally overnight from 600 to 1200 when a worker who excited about the first draft of our open letter, sent it out more widely than we planned for. That lead to Amazon announcing Shipment Zero the very next week.
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