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i try to remind myself that the world doesn't need another white paper to be released into the valley of TL;DR but my mind remains unconvinced 
Oh, I 
believe it's vitally important to be talking about this. In my mind it's *more* important than writing about it. Of course, being strategic about what outlets you speak with is one thing, but it's absolutely crucial to get ideas out to masses of people.
I think of our goal as trying to SHIFT THE CULTURE. How can we do this if we're not out there, publicly talking about it? This is one reason why we've (@AMZNforClimate) engaged with media from the very beginning. Of course, being strategic in what outlet and how often is key.
Also important to this discussion is this thread by @drvox. So spot on:
https://twitter.com/drvox/status/1155939023564632064 …
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