1] I like to think of myself as a rational person. Someone skeptical of behavioral or cultural change. A believer in economic incentives.
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From my own experience, it's a combo of 1) the climate crisis is VERY hard to face; many know it's bad, but don't *really* know how bad it is. And they feel disconnected, don't know what to do, 2) the culture doesn't treat this as an emergency, everything seems relatively "ok."
But people are waking up. Rapidly. There is a huge cultural shift underway as we speak (er, type).
