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In short... Bezos: aggressive dates and timelines tied to goals are crucial for our success. Also Bezos: Yeah, no date for a goal about the most important, time-critical issue threatening our world.
It's dishonest for Amazon to have a goal of "100% renewable energy" without a date, especially when timelines determine the amount of devastation in a rapidly warming climate. Either have the goal and get a damn date. Or don't have one at all.
I mean, 100% as a goal is never going to be achievable until the entire world is at 100% renewable, setting a date would be a recipe for losing trust. We could say AWS Data Centers at 100% renewable by x date, but all of supply chain, last mile, and third party sellers?
Like, yes, commit to a firm, revolutionary leadership stance on this. Yes, big changes are needed now, not incremental changes. The problem space is complex. Meaningful, necessary, important and running out of time for actions to matter. Still complex.
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