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The problem with this is that upgrading the industry is insufficient at this point. We’ve used up the carbon budget. There is no future where we all don’t have to fly a lot less. Liquid fuels that are sustainable are in scarce supply and e-planes are small
I agree with you AND the emphasis still needs to be on collective rather than individual action. Individualism. It's what we know, breath, eat, live in this country. To primarily focus on individual activity doesn't challenge the dominate, status quo narrative. And we need to.
Where we're going to get the most leverage and be most effective is through collective action. It doesn't mean we can't also make individual choices that benefit climate. (I'm vegan for instance.) It's about where power is located.
I agree about collective action- does anyone not? BUT we can’t lie to ourselves or others that we can go on the way we have been acting. Once we take collective action and get change, we will have to transform ourselves too. That will be easier if we start now, enthusiastically!
I work all day every day on collective action. It won’t work if we don’t also send the right signals that the stuff we want is fun, easy and popular. So work for collective action under the light of LEDs my friends. Bike to your collective action meetings, and let’s win together
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