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Our society is steeped in individualism—it's our default. To give people an accurate understanding that collective action is what will turn the tide on climate change, individual action needs to be framed within this larger picture even if it's not what works for you, personally.
Otherwise it gives people a distorted, inaccurate picture of what it will take to effectively tackle climate change on the scale that we need to. This doesn't mean you can't talk about individual actions. It's more about the framing of individual vs collective action.
