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Eric, first I want to thank you for being a climate journalist - it's one of the most important jobs out there right now. My deep appreciation and thanks. But, history shows us collective action is The Thing that shifts society. Study the suffrage movement, civil rights, labor.
While organizing may not be "your thing," your follower base and platform gives you power and leverage to influence people in your framing. Being a journalist and UX designer is perhaps similar in this way. As a designer, I'm compelled to not design for me, but for my users.
Our society is steeped in individualism—it's our default. To give people an accurate understanding that collective action is what will turn the tide on climate change, individual action needs to be framed within this larger picture even if it's not what works for you, personally.
Otherwise it gives people a distorted, inaccurate picture of what it will take to effectively tackle climate change on the scale that we need to. This doesn't mean you can't talk about individual actions. It's more about the framing of individual vs collective action.
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