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ellen

@ellen__ormesher

I asked experts just how much extra carbon is emitted by the Super Bowl's advertising spike. It's equivalent to that generated by 100,000 individual Americans.

thedrum.com

What’s the carbon cost of the Super Bowl advertising frenzy?

Super Bowl advertising in 2021 generated as much CO2 as 100,000 Americans that year. Does the industry’s showpiece event need a green overhaul?

10:23 AM · Feb 1, 2023

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Ouch!

BBG&G Integrated Marketing

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and

Wow! Those are some alarming statistics! Hopefully Super Bowel advertisers choose to rethink their usual ways regarding their carbon impact going forward.