let's get more of these brands onboard! hi @Pantene @Downy @TRESemme @PandaExpress @Hyundai_Global @FILAUSA step up to the challenge and #MatchAMillion with @BTS_twt for #BlackLivesMatter
let's go people!
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Hi
@Pantene@Downy@TRESemme@PandaExpress@Hyundai_Global@FILAUSA help us#MatchAMillion for#BlackLivesMatter
so far #BTSARMY has raised $400K+ in just a couple of hours.
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BTS Army keep using
#MatchAMillion for your#BlackLivesMatter
donations!
Remember to choose - SPLIT DONATION - so that OnInAnArmy can track the donations!
Almost to 400k!!
https://btsarmyxblm.carrd.co/ pic.twitter.com/RSc1qr01BE
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and if you donated before without using split donation and want them to track it, go to
@OneInAnARMY and fill out the Google docs!
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we did it !pic.twitter.com/YTiU1ttaDv
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yall are so powerful im scared
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I feel like this fandom thinks it’s a 24 hour challenge and I’m here for it




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I wish more of Army had felt motivated to help before this, but regardless, I'm so happy they're donating so much, makes me proud to be Army too. Shows how important it is for people to speak out like they did.
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We had already raised $50k before the articles were posted. And instead of just being happy with PR, we took that and began using it to ask people to match the donations. Most people would use that to brag. We use it to spin the attention back to the cause.
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