Last year I joined a 4,000+ member community as the marketing leader and had to figure out how to do community-based marketing.
It became one of the strongest web3 community w/ an avg holder retention rate of 6-9m.
This playbook will help you do the same
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Elif Hiz
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Just logged into to unstake my $MAGIC and realized how much my life has changed compared to 1 yr ago.
Went from (almost) day trading to archiving Discord, forgetting my web3 accounts and putting away my cold wallet.
If you're wondering - I do miss the thrill.
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We conducted a survey with to get the scoop on how Americans are tackling the #web3 world and the role that user reviews play in their decision-making process.
You'll be really surprised at some of the things we found out.
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“If you are not embarrassed by the first version of your product, you've launched too late.”
- This quote by Reid Hoffman captures the idea of learning in public
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If you enjoyed this thread, you might enjoy my weekly newsletter, Marketer's Musings.
Learnings and musings on marketing, career and entrepreneurship.
Join 600+ marketers here: elifhiz.com
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Remember: marketing is not a magic trick you leave to the last minute and use when you need it. 🎩🪄🐇
It doesn’t work like that. 😉
#startupmarketing
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4️⃣ Flexes your self promotion muscle
As en entrepreneur, you have to sell your product, your idea and your skills over and over again. Marketing is a way to do that intelligently for the right audience. The more you do it, the better you get.
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3️⃣ Reduces effort to attract media, investors & customers
The more content you put out, the less effort you have to invest for outbound and cold communication. Producing the right content will drive your target audience(s) to you versus you chasing for them when you need them.
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2️⃣ Brand awareness takes time
You’ve been working on the business for a while, but no one knew. You have to create content day in and out for people to realize you exist and to consider your solution. Start early to plant the seeds.
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1️⃣ Helps to build your community & early fans
The more you share about your journey and what you’re building, the more chance there is for people to follow along and feel your passion. Highly suggest reading about community first marketing.
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Most founders don’t think about marketing until they’re ready to launch their product.
They miss out on the power of having a community and being top of mind for potential customers.
🧠 Here’s why marketing should be top of mind as of day 1:
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You're on an early stage product landing page and 'just looking' - what convinces you to give it a chance and sign up?
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Unsure if a marketing degree is right for you? Here's a few tips:
1) Research career paths upon graduation
2) Talk to current students
3) Ask the faculty
I got you covered on #3.
I asked top questions from (future) marketing students to a Marketing Prof: youtu.be/oQdkrXDBk1Y
Building a community takes time. These 3 things will get you started:
1. Be first to engage and start conversations
2. Start 1:1 chats with members
3. Identify a common struggle and provide value to solve it
➕⭐️Lead by example if you want members to follow and stick around.
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I'm convinced commuting to work exists for us to appreciate our time spent at home 10x more.
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I always loved my solo deep work sessions, but my efficiency just got boosted with a team and playbooks to back me up.
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If you enjoyed this thread, you might enjoy my weekly newsletter, Marketer's Musings.
Learnings and musings on marketing, career and entrepreneurship.
Join 600+ marketers here:
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If you’re also juggling a FT job and a #sidehustle, what have you found helpful?
If you don't have a side hustle yet, are you thinking of starting something new?
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4/ Celebrate more
There’s always more to do and you can do better but the smaller milestones also deserve to be celebrated.
Celebrating often during the journey helps you stay on track and motivated - healthier for the long run.
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3/ Take yourself less seriously
Being afraid of making mistakes and thinking about what others will think of the results induce anxiety and remove fun from the picture.
Focus on the present, have fun with what you're working on and enjoy the journey.
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2/ Stop overcomplicating
The goal is to get to the outcome in the easiest and most available way possible. Want to make a video? Film with phone and do a voiceover vs setting up camera, mic, lights etc.
Overcomplicating increases friction and excuses. Simplify and keep moving.
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1/ Using templates & better processes
Goes both for FT job and my business. Goal is to save time, work smarter and not harder. Reduce manual work as much as possible.
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The number of people with side hustles will only go up in 2023.
Here’s how I plan to find balance between a new full-time job and my creator business ⤵️
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I took a full break from work and content creation for the past days as a way to prep myself for a new FT job in an industry that’s also new to me.
My brain feels rested.
Hope you had a wonderful holiday!
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Today I received my Canadian citizenship certificate, signed a contract for the biggest brand partnership so far and accepted the best job offer I received in my life.
Lots of milestones. Cheers!
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P.S. I shared more about my #notetaking system in a video if you want to be an impressive note-taker too 😉
lnkd.in/gdXvefHE
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- My speed and efficiency of taking notes during meetings has increased immensely
Do you have a personal CRM too? Or have any note-taking tips you want the world to know about? Share them with us 👇🏼
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- I can draw connections between people (if someone is looking for a connection in X industry, I can link them easily)
- I am much less likely to forget follow ups and action items 😎
- I don't lose contact information
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- If I have more than one meeting, I use the toggle feature and add Meeting # and date to separate my notes
- I have everything I could need about the contacts I've met in one central place
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- I record every contact in my CRM and fill in: Name, Email, Website, Twitter, Linkedin, Type of Engagement & Next Steps
- The second part of the template is reserved for meeting notes
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This might sound insanely boring but having a personal CRM changed my life. 🤩
Here's how I do it and what it changed for me ⤵️
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Soon we’ll start seeing -
Disclaimer: No AI was used in the making of this article.
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Good read about community-based marketing. And for web2 brands, there is a lot to learn and checking NFT collections first is a great start.
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Last year I joined a 4,000+ member community as the marketing leader and had to figure out how to do community-based marketing.
It became one of the strongest web3 community w/ an avg holder retention rate of 6-9m.
This playbook will help you do the same bit.ly/cbmplaybooktw
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27 days until 2023 - you still have time to reset and plan.
I do a 5 step routine every year to start the year with a healthy and energized mind:
1. Audit
2. Fix
3. Set Goals
4. Declutter
5. Choose Mottos
For those interested, details are in a video:
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My motivation to write and speed of completing posts has 100x’d since I migrated my site to
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You can't compete with someone who loves their craft before they have their first cup of coffee ☕
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Making this available to everyone through Gumroad at a ridiculously low price.
Goal is not to be rich from it 😄 but to cover the time & effort that goes into it.
Let's see where it goes!
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Currently includes:
- Job Interview Q's
- Q's To Ask In Job Interviews
- Blog Writing Guide
- Social Media Audit Guide
- Job Search Organizer
- Marketers To Follow
- Web3 Job Marketplaces
- Web3 Podcasts & YT Channels
- Web3 Marketing Reads
- LI Best Practices
- Content Library
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Having a swipe file saved me countless times in my career.
A file for all the resources & templates I need to:
- do my job
- get a job
- get out of a creative block
I started piling everything I created over time into a Marketing Hub.
It will be regularly updated.
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