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eko

@ekovideo

Drive deeper engagement and better conversion with shoppable, interactive video experiences.

New York, NYlinktr.ee/ekovideoJoined January 2016

1,252 Following

1,937 Followers

eko 🔀✨’s Tweets

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eko

@ekovideo

Nov 1, 2021

What has #eko been up to? Well, a lot. It's official! 🥳 Thank you,

@DunBradstreet

, for ranking eko as The Best Israeli Startup to work for in 2021. Thank you, our amazing team, for making us worthy of #1. goeko.co/3GFBtd0 #tech #startup #WeAreHiring #developers #DnB

eko

@ekovideo

Dec 27, 2021

So honored! Thank you 💜🤘

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Startup Stash

@startupstash

Dec 27, 2021

@EkoVideo provides a new way of consuming media in which live-action stories can be changed by the viewers as they happen, pioneering new ground in interactive video entertainment. Learn more about why it's a top Israel-based startup to watch out for startupstash.com/israeli-startu

eko

@ekovideo

Dec 24, 2021

Happy Holidays from eko! We’ve made a lot of choices this year, but the best one has been interacting with all of you! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #Poweredbyeko, but empowered by YOU 💜

eko

@ekovideo

Dec 20, 2021

And Crayola has no age limit 😉 so your inner child can also enjoy this choice-driven fun well! #poweredbyeko

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Crayola Education

@CrayolaEdu

Dec 20, 2021

During the season of giving there are many ways kids can show kindness. In this fun choose-your-own-activity #video from our friends at @Walmart and @ekovideo, kids create their own gifts of #kindness alongside Crayolian @jameswellsedu.

Watch here: ow.ly/jE3r50H2niv

eko

@ekovideo

Dec 8, 2021

Have a love for binging #podcast? Add one more episode to your list! Our CTO

@hofshy

was featured in the latest episode of

@BarvazG

Podcast where he chatted about #software architecture, organizational changes, and #interactivevideo! Listen 🎧:

podbean.com

פרק 25: איך מחברים בין דומיינים רחוקים בטירוף כמו קולנוע ותוכנה? עם:...

בפרק של היום מתארח יובל חפשי, ה CTO של Eko, דיברנו על איך אפשר להסתכל על עקרונות דיזיין וארכיטקטורת תוכנה כפריימוורק עבור שינויים ארגוניים, איך מחברים בין עולמות כמו תקשורת (של טלוויזיה!) ותוכנה וגם...

Thank you,

for having #eko's president

@jimspare

as a session speaker discussing next-gen e-commerce experiences everyone loves (because we all love to shop, right?) 💜🛍 #AdWeekCommerceWeek

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Adweek

@Adweek

Nov 30, 2021

Join @ekovideo's @jimspare and Adweek's @ChrisAriens as they explore retail innovations around discovery at “the top of the funnel” and how merchants can build engaging, lasting relationships with current and future customers. #CommerceWeek adweek.it/CommerceWeek21

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eko

@ekovideo

Nov 30, 2021

As the industry shifts focus to discovery and inspiration, where does your brand land among #consumers? If #retailers aren't innovating to support the commerce customer experience, it's missing opportunities to educate, entertain and delight shoppers. #eko can help with that!😉

Three innovations are necessary to make the consumer/retailer connections successful: 💡Zero-Party Data 💡Choice-driven personalization 💡Seamless and real-time feedback for consumers from choices made Read our recent case studies: eko.com/case-studies/ #AdWeekCommerceWeek

eko.com

Case Studies Archive | eko

Unlocking how to make next-gen e-commerce experiences simpler and mirror the best of IRL shopping is just the tip of the iceberg. Next, is how to make #ecommerce feel more human-centric which #eko believes is the key to better consumer/retailer connections. #AdWeekCommerceWeek

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Testing the validity of our blueprints within the #shoppersjourney and its impact on #retailers, eko powered hundreds of experiences for #Walmart, proving that interactive video solutions weren't just a hunch but the next phase of #ecommerce. goeko.co/3pe4HrD

*cues #eko blueprint solutions* 💡"Discovery Engine" is perfect for the shopper who is unpacking their own "why" + how a product solves it 💡"Try & Buy" is perfect for the shopper who knows what they want and is looking for confirmation of product fit within their life[style]

With both, the shopper and retailer looking to further connect in a beneficial and educational way, the missing piece in next-gen #ecommerce experiences is a tool capable of personalizing, interacting, and bringing the joy of IRL #shopping in the digital realm, in real-time. 🛍🏪

Next, Jim takes a closer look at the #onlineshopper—co-catalyst of the #ecommerce boom. As shopping evolves, the journey of product discovery and purchase has too. #Retailers meeting them where they were was no longer a "nice to have", but a necessity for survival.

Ex. Circling back to our eko-powered #Nespresso SA Welcome Hub (bit.ly/3rnTEi8) in Germany, whose "why" was to deliver a 1:1 conversational and boutique retail experience in the digital realm that mirrored the in-person journey at the height of limited human interaction.

To start particularly is the "why"—why are we looking to make a change? This can be fueled by the shopper's needs and the retailer's stance of supporting this need. "We find the #interactive shoppable tech provides many opportunities to deliver this through video solutions."

First, Jim takes a pulse check: The more #retailers can bring shoppers back to their [owned] websites through education, delight, entertainment is the more they can connect directly with their target #consumer. Such as

@Nespresso

did with their #ekopowered Welcome Hub!

In-person, shoppers who wanted insight would be assisted by a knowledgeable associate, but what about the online shopper? What tool is set in place to assist in the beginning of their journey? Is this a great time to say *cues #eko—interactive, shoppable video solutions*

This experience, for at least the last 20 years, has been the same and is geared towards the shopper who already has an idea of what they want. But, what about the shopper who doesn't know what they want? 🧐

"We have seen an increase focus on the customer experience from awareness to advocacy from #retailers. But, what does it mean when the entire shopper's journey happens online?"

Jim starts off with a short video about #eko: "Welcome to the #consumer journey from inspiration to purchase reimagined...welcome to eko."

Running behind, but right on time! Are you ready to join eko on this fun #ecommerce chat? Starting in 3..2..1..

Many thanks to:

Connect Mosaic

Precision Marketing

Brave Commerce

Roundel

Back from the #Thanksgiving break fog? Jump back into the swing of things by joining our president

@jimspare

at #AdWeekCommerceWeek for his session on next-gen e-commerce experiences 🖥💸 Don't forget to give a shout in the [session's] live chat at 11:30 am EST/8:30 am PST!

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eko

@ekovideo

Nov 19, 2021

Have you met our president @jimspare? Join him at Commerce Week by @Adweek during his session "Bringing the Joy of Shopping Online: How to Build Next Gen #ECommerce Experiences Everyone Loves" on 11/30 at 11:30 am! Free registration: goeko.co/3FnW982 #AdweekCommerceWeek

Have you met our president

@jimspare

? Join him at Commerce Week by

@Adweek

during his session "Bringing the Joy of Shopping Online: How to Build Next Gen #ECommerce Experiences Everyone Loves" on 11/30 at 11:30 am! Free registration: goeko.co/3FnW982 #AdweekCommerceWeek

eko

@ekovideo

Nov 17, 2021

Can't get outdoors on #NationalHikingDay? Try surviving

@NSRescue

interactive adventure instead, created with #ekostudio! Play 🥾🏔🧗‍♀️: bit.ly/3jVLMAe We're building the future of shopping, but our creators are building any and everything (#interactive, of course!)

video.eko.com

NSR Interactive

I've got an eko story for you!

eko

@ekovideo

Nov 12, 2021

💡Choice A: Fall in love with #eko's new website eko.com 💡Choice B: Live life never knowing the true "power of choice" Choose wisely. (Not to brag, but you can: book a demo, read case studies, explore eko solutions, and find dev tools all in the same place 👀)

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eko

@ekovideo

Nov 12, 2021

We're choosing musician, always! It's in our DNA 🎸🤗 #ekostudio

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Gewandhausorchester

@Gewandhaus

Nov 12, 2021

Roadie, Musiker oder Zuschauer - wie entscheidest du dich? Komm mit uns und DHL auf interaktive Konzerttour. Verlauf und Perspektive bestimmst du. Los geht‘s!

InMotion.DHL/Tour #simplydelivered #GHOontour @DeutschePostDHL

@Gewandhaus

twosyde media & @ekovideo

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eko

@ekovideo

Nov 9, 2021

Live look at our team testing new choice-driven tech for #OOTD (lol jk and totally unplanned 🤔) But, as our *new* NYC office space opens and the team is welcomed back (100% optional and following COVID protocols), these are the candid #remotework moments that we will miss 💜

eko

@ekovideo

Nov 4, 2021

Ivy's Takeaways: The pandemic accelerated #ecommerce penetration across ALL categories. So, look beyond your key measures at all of the #data signals. Humanizing the e-commerce experience leads to deeper brand affinity and results. Looking to book a demo?

In the end, how does this help #retailers? "In the end, it helps retailers understand and serve their customers better." With the retailer + consumer relationship becoming so crucial to a shopper's journey, no piece of data is invaluable to meeting/exceeding their expectations.

This generates unique, valuable #zeropartydata (data a consumer voluntarily provides) How this looks for #eko experiences: User makes a choice➡️choice data is collected ➡️ partners understand more about their customers and products through strategic insights #WITOnlineFestival

Spanning six months, #eko's Try & Buy demos were attached to more than 500 products on #Walmart's site. Results? A +40% higher add-to-cart rate compared to traditional linear video watched. It's clear, shoppers want to successfully Try AND Buy products online. *cues humor*

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We suggest checking out our featured case studies: eko.com/case-studies/ 👈 to learn more about previous eko experiences, interactivity, and humanization. #WITOnlineFestival

eko.com

Case Studies Archive | eko

The humanization of digital, shopping experiences provides the consumer more confidence in their purchase. Specifically, it also offers the ability for parents to consciously choose a product based on criteria considered the most: safety, height + weight guidelines, etc. 👶🚗

EX.

's eko-powered Car Seat Finder goeko.co/3GBS69u Formerly, buying a car seat online caused friction that limited the shopper's journey vs. #eko utilizing a "parent-friendly expert" who, through #interactivevideo, personally guided the shopper through purchase.

*cues #eko technology* A revolutionary technology that humanizes/ed the digital, shopping experience during a time (and to be honest a continuation of moments) where we "were starved of human interaction." But, what exactly does that mean? #WITOnlineFestival

Simplified, more people were #onlineshopping AND also buying products that they had never brought online before. However, they were met with the same exact options for product discovery: outdated product pages, limited tools for inspo, and overwhelming options. 🤯🤦‍♀️🤦‍♂️

The story isn't just "there was growth in #ecommerce as result of the pandemic", says Ivy. Instead, "the key is that the e-comm skyrocket wasn't limited to categories that were strongest in e-commerce pre-pandemic." #WITOnlineFestival

Fast forward to 2020 and a global #pandemic accelerated the way #consumers were shopping IRL and online. From personal exploration, you can probably remember that online orders surged 📈 even as in-person #retail returned this year. The surprising bit has yet to come 🤔

Audiences wanted to know "where's the BUY💰 button?!" Along with asking for links and positive commentary based on their interactive experience. Audiences wanted to shop and it was this (amongst other discoveries) that helped #eko pivot to digital, shopping experiences. 🛍🛒

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