Conversation

One of the nice things about researching and writing lots of cases about companies successfully navigating the Idea Maze and finding product-market fit is that you get to disabuse yourself of certain notions. Like for instance, that you need to know what you're doing.
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Love it! I recently read somewhere that every business is chaos under the pretence of order that somehow iterates itself to make the machine work well enough to sustain its operations for the time being :)
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