I think my best marketing hack so far is to download a shit ton of podcasts with the persona I’m interested in reaching, and then listening carefully for their pains, jargon, recommendation and worldviews across ~50 episodes or so.
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Ha, love this.
Always interested in the implementation details: how do you find them (listennotes?) and what app do you use to listen to them?
I've seen you post Overcast clips, but "managing" that many episodes from different podcasts would seem unwieldy?
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I reach out to a few people in the field and ask them for podcast recommendations.
Use Overcast — 1.25x speed with smart speed turn on. No notes for at least the first ~30 episodes or so. Pick episodes from the back catalog at random.
Quantity is key — notes just slow you down.
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And don't bother keeping track of specific podcast episodes — it's not important. The role of the podcast is to steep yourself in the worldview, so you can empathise better.
After ~30 or so episodes, write out a tentative 'Notes, Pains, Worldview, Jargon, Recommendations doc'
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The real heavy lifting actually comes from talking to real customers. I take extensive notes (in the same NPWJR format, backed up with links to specific Otter.ai timestamps, that's used as reference material when creating content/campaigns/landing pages.
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I find just steeping myself in the data and letting my brain pick out the patterns is key. Which demands high volume of information for good patterns to surface (which is why no notes initially). I think I alluded to this approach a little, here:
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The limiting factor is getting better at 'sitting with the cloud', 'noticing interesting threads in your inputs', and 'developing taste for good organising principles'.
You think better by learning to think better, not by making better notes as a substitute for thinking.
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