I think my best marketing hack so far is to download a shit ton of podcasts with the persona I’m interested in reaching, and then listening carefully for their pains, jargon, recommendation and worldviews across ~50 episodes or so.
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Somewhat. So for instance, in data the personas are data analyst, data scientist, data engineer, business person who consumes data. In B2B marketing the persona who matters is actually the stakeholder who buys your product.