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Cedric Chin
@ejames_c
One of the valuable things about reading expertise research is that you learn to pay special attention to “what makes someone a good X” type questions. Here’s an example of one that just LEAPT out at me. The Q is: “what makes for an A+ growth/full stack marketing person?”
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Cedric Chin
@ejames_c
“Finding someone with the diligence and discipline of running these loops … there’s definitely more than 25 people in the world (who are like that … but probably not more).”
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Cedric Chin
@ejames_c
This is, incidentally, a concrete example of the phenomenon I talked about in:
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Cedric Chin
@ejames_c
I know this is obvious, but I think it bears repeating: the higher up you go in some skill tree, the smaller the improvements become. Which leads to some interesting observations: 1) To a novice, an expert giving feedback to the merely good will seem like nitpicking.
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Cedric Chin
@ejames_c
Ask what differentiates a junior growth person from a senior growth person: <probably some answer about skill with a particular set of channels> Ask what makes for a great growth person? “They don’t chase after things.”
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Cedric Chin
@ejames_c
In case it’s not clear: it’s really REALLY hard to not chase after things! We’re talking about months of disciplined experimentation here, groping in the dark, not even sure if a channel+product+model+market combination exists out there that works perfectly for the business!
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Cedric Chin
@ejames_c
I’m high enough on the marketing skill tree at this point to say that a) I don’t think I can do this, and b) that I’ve never, not once, met someone at this level — at least not here in Asia.
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Cedric Chin
@ejames_c
Replying to
@ejames_c
I’m leaving out a lot, please don’t hit me over the head if you’re also a marketing person and can see the implications in Patrick Campbell’s bit there.)
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