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Cedric Chin
@ejames_c
One of the valuable things about reading expertise research is that you learn to pay special attention to “what makes someone a good X” type questions. Here’s an example of one that just LEAPT out at me. The Q is: “what makes for an A+ growth/full stack marketing person?”
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Cedric Chin
@ejames_c
“Finding someone with the diligence and discipline of running these loops … there’s definitely more than 25 people in the world (who are like that … but probably not more).”
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Cedric Chin
@ejames_c
This is, incidentally, a concrete example of the phenomenon I talked about in:
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Cedric Chin
@ejames_c
I know this is obvious, but I think it bears repeating: the higher up you go in some skill tree, the smaller the improvements become. Which leads to some interesting observations: 1) To a novice, an expert giving feedback to the merely good will seem like nitpicking.
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Cedric Chin
@ejames_c
Ask what differentiates a junior growth person from a senior growth person: <probably some answer about skill with a particular set of channels> Ask what makes for a great growth person? “They don’t chase after things.”
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Cedric Chin
@ejames_c
In case it’s not clear: it’s really REALLY hard to not chase after things! We’re talking about months of disciplined experimentation here, groping in the dark, not even sure if a channel+product+model+market combination exists out there that works perfectly for the business!
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Cedric Chin
@ejames_c
Replying to
@BillSeitz
There’s more context here that I couldn’t bring in.
@Patticus
is referring to
@bbalfour
, who in turn has this whole thing about how growth’s job is to search for product+market+channel+model fit. (Caveat here being he doesn’t like the name ‘growth’ team)
brianbalfour.com
Why Product Market Fit Isn't Enough
I’ve been lucky to have been part of building, advising, or investing in 40+ tech companies in the past 10 years. Some $100M+ wins. Some, complete losses. Most end up in the middle.  One of my main...
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