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1:40 PM · Jul 20, 2022Tweetbot for iΟS

“Finding someone with the diligence and discipline of running these loops … there’s definitely more than 25 people in the world (who are like that … but probably not more).”

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This is, incidentally, a concrete example of the phenomenon I talked about in:

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Jul 13

I know this is obvious, but I think it bears repeating: the higher up you go in some skill tree, the smaller the improvements become. Which leads to some interesting observations: 1) To a novice, an expert giving feedback to the merely good will seem like nitpicking.

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Ask what differentiates a junior growth person from a senior growth person: <probably some answer about skill with a particular set of channels> Ask what makes for a great growth person? “They don’t chase after things.”

In case it’s not clear: it’s really REALLY hard to not chase after things! We’re talking about months of disciplined experimentation here, groping in the dark, not even sure if a channel+product+model+market combination exists out there that works perfectly for the business!

I’m high enough on the marketing skill tree at this point to say that a) I don’t think I can do this, and b) that I’ve never, not once, met someone at this level — at least not here in Asia.

Building Growth: Product, Process, and Team — Reforge

(Btw, many, many caveats here, since I’m talking to a non-marketing audience. Obviously this is a skillset for a particular stage at the company’s life. Obviously ‘growth’ here means something very specific —

reforge.com

The term “Growth” has been slapped onto everything. Growth marketing, growth hacking, growth engineering, growth product, blah blah blah. It has created a ton of confusion and negative biases. Every...

I’m leaving out a lot, please don’t hit me over the head if you’re also a marketing person and can see the implications in Patrick Campbell’s bit there.)

Bill Seitz of FluxGarden

@BillSeitz

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