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I'm currently creating a business case library on

that uses Cognitive Flexibility Theory (thread below), and we've picked Scale Economies as a first concept to experiment with ... ... and some of the concept instantiations are wild.

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Cedric Chin

@ejames_c

Feb 9

1/ Let's talk about how note taking can help you accelerate expertise. Yes, I know how that sounds like. No, this isn't hype. There's some solid cognitive science here, and it has FASCINATING things to say about the nature of learning in messy, real world domains.

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Cedric Chin

@ejames_c

May 30

Like, you'd think that "oh, companies become the scale leader, money goes brrr, so then they drive down costs and win, right?" Yeah, but some of the ways that the concept instantiates, and some of the side effects from that, are ... unexpected.

Cedric Chin

@ejames_c

I'll give you a little teaser. Let's say that you have a particular industry where the costs are variable. Let's say that no matter how large the company gets, marketing spend as % of total revenue remains the same for everyone What does this mean for the non-scale competitors?

4:05 PM · May 30, 2022Twitter Web App

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When you internalise that this is totally possible, that it HAS happened ... and it can totally happen again, then you become less surprised as an operator. And there's some value to that! tl;dr there is some value to reading history — but for collecting concept instantiations.