Reading Eric Migicovsky’s reflections on why Pebble failed is instructive. Is it really true that Pebble failed because he lacked vision and failed to stick to their initial niche? (‘Quirky, fun smartwatches for hackers’)
Or are there other reasons?
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Definitely. They had a good smartwatch with a great battery that acted as a notification hub that nerds and moms (phone in purse) loved.
They then shipped a shitty metal dress watch that couldn’t compete with Rolex or Apple Watch.
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