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This. 100% this.

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The saddest thing in marketing is that there is advice that sounds so good but after you grind on it in the real world for years and discover it's wrong, there's often no way to warn folks. Sometimes a story is so compelling that the only argument against it is personal failure.

3:57 PM · Feb 6, 2022Tweetbot for iΟS

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This. Wish I knew this three years ago. Could have saved tons of effort. Growth strategies are very contextual. Each successful strategy take place in a "complex adoptive environment". You can never know all the variables that lead to success. That's why replication doesn't work.

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and

Even the basic things like remove barriers of entry for your users have lots of exceptions. There are tons of cases where you have to put barriers to improve your overall experience.

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What's an example of something you tried but failed?

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Ooh, let me think of a way to describe it without embarrassing people publicly. Malicious compliance on absolutely boneheaded marketing ideas is a … thing.