Conversation

I would quite like to be a fly on the wall of the meeting where someone decided it was a good idea to sell frying pans in a bookstore.

8:36 AM · Dec 30, 2021Tweetbot for iΟS

Replying to

Isn't this an example of what is called "a pivot" in business books?

Replying to

GIF

read image description

ALT

Replying to

Maybe they needed to get a ‘handle’ on their sales.

Replying to

Having been a student overseas, I have a feeling the strategy is "selling everything a student would need". Whether it's an international student or a local student moving to the halls, this will make things convenient. That's why they have printers, kettles, etc.

Replying to

and

Also, I can imagine a housewife buying textbooks for their child and quickly buying a frying pan. But yeah, curious strategy. I've been mulling over how far one should take JTBD vs info architecture. This seems to be a decision made from JTBD principles? Our next discussion!

Show replies

Pulang Undi! (they/them)

@nonbinarystarz

Dec 30, 2021

Replying to

@ejames_c

Did they at least put them next to the cookbooks? "Place in 5 L saucepan? I don't have a 5 L saucepan! Might as well buy one here!"

Replying to

You know it was a rotten accountant because they were trying to cook the books.

Replying to

Actually, selling frying pans in a TOY store would be a good idea. Parents always need one, and if they are in a toy store with a child picking out a toy, they likely don't have time to shop for one and would appreciate being able to browse for what they need.