I mentioned some time ago that Charlie Munger's "take a simple idea and take it seriously" has haunted me since I first encountered it. (h/t )
This week's Commonplace essay, the last of 2021, is about exactly this idea.
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To sort of riff on this idea, a little:
Take a simple idea and take it seriously. Work out all the implications. Seek out all the case studies. Read where it worked and when it didn't.
And then figure out how to use it for the rest of your life.
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My thesis is this is how a lot of great products & businesses get built. You could say Costco was very serious about their ideas of scale/efficiencies as well.
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