"It is a mistake to conceive of choice and decision-making as a process of selecting from existing
options according to a fixed formula. That omits the most important element of decision-making,
namely the creation of new options.”
~
Conversation
But in fact anyone with a new phone will not analyze it to learn about it. You try stuff, aggressively, to learn. Same in business. This is how new models are found, esp using new technology
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