7/ And then it's usually only a matter of time before you realise that margin compression is a thing.
That is, in many cases your competition will cut prices over a period of years, driving returns down to the opportunity cost of capital. Terrible!
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At some point, constantly repeating “without a barrier to entry, competitors willing to take a smaller margin will rush in and drive the return down to the opportunity cost of capital” will sound tired and overused.
But not yet.
medium.com/@sarahtavel/fo
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