Conversation

One of the more interesting assertions in Accelerated Expertise (that made me dig up the references) is this idea that ‘designer-centric’ product/system design is suboptimal. You want ‘expertise-centric’ product design instead.
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I mean, seems pretty obvious that you’d want to study what experts ACTUALLY do, what cues they pay attention to, and design for that instead. But since CTA isn’t widespread, most products just go with ‘whatever the product designer comes up with’.
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