Me, yesterday morning: "oh, I'm going to write a piece about cognitive agility, and why that is important for business expertise, how hard can that be?"
Right now, 1800 words in:
Conversation
This is one of those times when I THINK I'm summarising one paper, but then that one paper leads me to 5 other case studies and a book, and then before I know it the string I've pulled is a ridiculous history of theory and practice.
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