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A HUGE discoverability problem with Substack writing is the instant paywall. I cannot decide in 100 words if I want to make an annual commitment to someone's writing unless I already know them from something else.

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The problem is, there are at least a 12-15 writers I want to follow. Added up, they'd be several thousand a year. Its not a ? of value, its a ? of whether I will consume all that content vs. all the OTHER content I also consume, regularly enough to justify the $ for myself.

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Yea, I feel there's periods where things fluctuate a lot, then some equilibrium is reached, until the next upheaval. Wasn't long ago that it was common for people to have movie DVD libraries with hundreds of titles that they spent thousands if not tens of thousands on...

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But if your problem is that you subscribe to too many newsletters and have too much great content to read, it's a high quality problem. I'm pretty sure the average person subscribes to zero newsletters and mostly reads big news sites and social media empty calories.

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Oh im not arguing for some pure state or something. I'm simply saying: there are a lot of folks who write really well in areas I am only a little venn diagram overlapped on. Really high quality magazines used to be a thing for this. (sometimes still are).

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There are quite a few out there, just with slightly different focus areas:

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Sloww

@SlowwCo

Jun 4, 2020

Everyone converges on: "How can we live better?" The difference is the focus area: @tferriss — Lifestyle Design @EckhartTolle — Consciousness @RyanHoliday — Stoicism @JamesClear — Habits @ShaneAParrish — Mental Models Even me: @SlowwCo — Art of Living Who else?

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This makes me feel slightly better about my current deep dive into the bowels of expertise research.

5:57 PM · Aug 2, 2021Tweetbot for iΟS

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This is what a great editor often does: they can take 3000 words and write a 100 word tease that will make me want to read the whole article. Most substacks don't do this.

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