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Fascinating! Today I learnt that Americans don’t like the word ‘subordinate’. I’ve tried using ‘direct report’ or ‘report’ in the past, but it’s not as intuitive, so I got complaints from two readers (an Aussie and a Kiwi). Zero complaints so far from Asians who grew up in Asia.
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Subordinate feels wrong to this Brit too. It carries connotations of being given orders, which is a model of leadership that doesn’t work well with knowledge workers.
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Americans are overly sensitive about hierarchical language. Part of it is the country’s libertarian drive toward freedom and part is the progressive drive toward equality.
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"Front line", "customer facing", "on point", "driver". The distinction isn't about hierarchy but about the qualities of task. Someone is looking at the work in the moment and someone else is looking elsewhere and in larger time.
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