One of the side effects that fell out of researching this thread was that I talked about La Mer excessively for weeks afterwards.
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1/ I promised you a thread on branding sometime back, when we were talking about 7 Powers. So let's do it. How do you build a great brand?
Brands take decades to build, so the more useful question is actually: what does it LOOK LIKE when you're getting a branding moat to work?
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