This week's Commonplace post is members-only, and is about constructing a reading program for B2B sales. commoncog.com/blog/reading-p
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The books I settled on:
0/ Tape Sucks by Frank Slootman
1/ SPIN Selling by Neil Rackham
2/ The Challenger Sale by Dixon & Adamson
3/ Predictable Revenue by Aaron Ross
4/ The Sales Acceleration Formula by Mark Roberge
5/ From Impossible to Inevitable by Aaron Ross & Jason Lemkin.
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(To be read in that order — the first is narrative, to ease you in; the rest are organised chronologically, so you can identify when ideas from the earlier practitioners influence the latter ones.)