You only really need to care about your personal brand if you’re a one person publisher/media production house.
For most career types, reputation matters a lot more.
The two are similar but not the same.
Conversation
Replying to
Personal brand is what your Twitter followers say about you.
Reputation is what your business partners say about you.
Replying to
shouldn't the too be very similar? divergence between the two suggests inauthenticity?
2