There’s an interesting corollary to the whole “people from brand-name schools optimise for prestige by default” — if you’re a startup, you can’t afford to hire people who took prestigious jobs (and in fact it may be a negative signal).
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Rather, you want to hire people who worked at non-prestigious places, or who went to less-prestigious schools, who are underpriced by the market.
But I think this is fairly intuitive and rather well known.
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Concrete example: in countries with a large outsourcing sector, build a hiring process that can filter for good people at bad outsourcing firms. They exist, but it's not likely that many recruiters are looking for them.

