There’s an interesting corollary to the whole “people from brand-name schools optimise for prestige by default” — if you’re a startup, you can’t afford to hire people who took prestigious jobs (and in fact it may be a negative signal).
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Rather, you want to hire people who worked at non-prestigious places, or who went to less-prestigious schools, who are underpriced by the market.
But I think this is fairly intuitive and rather well known.
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Concrete example: in countries with a large outsourcing sector, build a hiring process that can filter for good people at bad outsourcing firms. They exist, but it's not likely that many recruiters are looking for them.
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One of the places that impressed me the most was filled with people that were the first of their family to go to college (not necessarily prestigious colleges either) they had immense grit, optimism and moved really fast. It was very illuminating.
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