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This is Rory Sutherland’s Alchemy in a single tweet.

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Oct 2, 2020

What you think happens: 1. Consumers want stuff 2. Businesses meet demand What actually happens: 1. Business discovers it can increase oatmeal production 1,000x 2. “What the hell are we going to do with all these oats?” 3. Global psyop to get people to eat cereal for breakfast

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Not a must-read (7/10) but this book talks about the evolutionary biology origins of "irrational" beliefs including Error Management Theory & Terror Management Theory i.e. Natural Selection applied to 'Optimize For Usefulness' Land: Alchemy Expand: 7 Ls goodreads.com/book/show/1293

Cedric Chin

@ejames_c

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@Dollar_Stearn

Oh you're too good. Added to toread. Not done yet with Alchemy, but I just might expand into this.

4:42 AM · Oct 3, 2020Twitter Web App

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This book is hard/expand, and a 8/10: how certain beliefs and mindsets help the individual & its species survive and propagate but can harm individual well-being when taken too far. The author is a pioneer in evolutionary psychiatry. goodreads.com/book/show/3797