Adjacent skills are easier to acquire + they reinforce your current skills, sounds like a win-win!
Examples of adjacent skills:
• Writing -> SEO
• Design -> Illustration
• Interface design -> User research
• Coding -> Technical writing
• Marketing -> Psychology
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has a great post along these lines commoncog.com/blog/if-you-wa
Basically, a career is extremely defensible if you can build and leverage skills that are both rare and valuable. I think that adjacent trajectory is a great way to get there.
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Woo! 🙌
There's actually an interesting corollary to that — if you take on two skills that don't often go together, you become even rarer than normal.
e.g.: great operator + great capital allocator. Very rare in the same person; when it happens, you get: kwokchain.com/2020/09/22/the


