Fortunately, Harvard doesn’t have to spend as much as Blinkist on laughable ads.
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I'm genuinely interested to see if Blinkist survives the next 5 years. The product is of marginal value (to people like me, and to people I know); I suspect the customer acquisition costs are killing them slowly.
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They might have the worst ads of any company I've seen in tech. Cringe level 10. I don't understand how they could possibly think they're a good idea.
And on every ad, the twitter responses are overwhelmingly negative. Often about the ad itself.
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My working theory is that they’re desperate — they need to raise a next round, retention is probably bad, so they need to juice new user acquisition no matter the CAC.
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So the big exception to ’s “you can’t hack startups the way you can hack school” was WeWork – the vendor is the founder, the product is the company, and the customer is the VC.
In functional programming this is called “lifting”.
Blinkist seem to be running the same game.
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