Conversation

Nearing the end of the book now; 2 quick takeaways: 1) It’s fascinating how much Microsoft was feared. I was too young for much of this, so I couldn’t grok why. Softwar drives the point home. 2) Microsoft’s weapon of choice was the bundle. I def need to dig into this.
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I'm ~10 years older than you, remember Microsoft as an existential threat to the tech world, and am surprised that Apple, Amazon and Google are not more feared now. That they coexist helps; that SaaS is not a monolith helps; that they were underdogs to Microsoft in the 90s helps.
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Heh, maybe that’s it. It’s the degree a company is a platform coupled with a Gates-like persona that makes a company feared. An Apple or Amazon led by a Gates would be more feared than a FB or Google. (Who are aggregators more than platforms).
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Yeah, that tracks. If Jobs were still around, Fortnite vs. the App Store would likely be a bigger deal. And Amazon dominates in ways Microsoft never dreamt of, but Bezos doesn't play the villain.
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