The data warehouse wars are endlessly fascinating. Here's a story from Intermix.io, about Amazon Web Services's Redshift and the way Snowflake fought to gain ground against the incumbent.
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1/ A few months ago, Lars Kamp (@l1rs) wrote a Medium post on selling his analytics company (Intermix) to @xplenty (ETL tool) and @xenonpartners (PE)
While written a 'startup lesson' post, it has interesting history lessons in the data warehousing space as well.
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