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Nearing the end of the book now; 2 quick takeaways: 1) It’s fascinating how much Microsoft was feared. I was too young for much of this, so I couldn’t grok why. Softwar drives the point home. 2) Microsoft’s weapon of choice was the bundle. I def need to dig into this.
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Jim Barksdale‘s famous quip “there are only two ways to make money in business: one is to bundle; the other is unbundle” makes more sense in this context. You can’t help but obsess over the bundle when Microsoft was consistently using it to trip you up.
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What did you think of Hard Drive by Wallace? If you haven’t read it, it chronicles Microsoft’s rise and also serves as a Gates v1.0’s biography (the Alexander-like conqueror version). And, apparently, it also impacted the anti-trust judge’s view.
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I haven’t read it, thanks for the recommendation! I haven’t dug too deeply into Microsoft’s past, to be honest — at least, not as deeply as I want to. Do you have other recommendations?
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I think Steve jobs was similar, no? When his employees gave him ideas he used to trash it and later in 1/2 weeks ,used to come back with the same idea as if it was his.Source :( Walter Isaacson)
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