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Cedric Chin

@ejames_c

Here's an interesting 2nd order implication from

@wes_kao

's brand vs perf marketing lens. (If you aren't familiar with it: https://weskao.com/blog/brand-marketing-vs-performance-marketing…) OK marketers are good at one. Good marketers are good at both. So studying how they balance seems to be what is most valuable.

weskao.com

Wes Kao — Brand vs. Performance Marketing Spectrum

There are few philosophical stances that will influence everything about your marketing thereafter. Deciding to prioritize brand versus performance is one of those things. I call this the Law of...

11:32 PM · Aug 21, 2020·Buffer

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